In 1996 the company started supplying direct into major retail multiples. Since 1996 these retail multiple lines have grown both in product range and volume and continue to show increasing sales.

The company expanded again in 2000 by introducing it's own home delivery service, delivering straight to the customer’s door. In 2001 the launch of Tesco.com and other accounts meant the home delivery sector became an important part of the portfolio. We now also supply Sainsbury's and John Lewis Direct.

World Flowers is now the UK’s market leader in the supply of cut flowers. Flowers are imported from all over the world and the company has a special trading arrangement with Kenya where it works closely with a number of farms growing a wide variety of flowers especially roses and carnations.

The company has grown substantially since 1989 and now imports over 1.5 billion stems per year to retail multiples, wholesalers, specialist florists, the e-commerce industry and direct-to-consumers.